Usability / Conversion Optimization Services

Is your website usability good, or lets just say, is your website as efficient as possible and converting as many visitors as possible into leads? Here are a few questions that can determine if you might need some usability testing:

1. Is your website getting tons of traffic?
2. Does your website look professional?
3. Does your website paint a clear picture?

If you answered yes to the questions above and your website is not bringing in leads you might have a usability issue.

Kashmer Interactive can help you turn traffic into leads by analyzing many different aspects of your website. By converting more traffic, you have a better chance of increasing your bottom line.

Example:

Your site maintains 1,000 unique visitors per month
Only 5 leads per month contact you for more information on a product or service
Current site conversion rate is 0.5%

Kashmer Interactive will analyze your site and suggest changes based on usability testing. Changes completed increase the leads from 5 to 20 per month. This increases your site conversion to 2% and increases your bottom line.

Of course we can’t give away our secrets, but we can give you a glimpse at what we do for our clients related to on-site conversion optimization!

page layout re-work / modifications
user flow analysis
website structure modifications
call to action analysis