Content Marketing for SEO

What is Content Marketing

Content Marketing is defined as the creation and distribution of unique content (blog posts, videos, graphics, etc.) with a set purpose or goal of creating interest / relationships. Content marketing can be brand focused or non-brand focused, depending on the strategy and objective.

What is Content Marketing for SEO?

Content Marketing for SEO has the same type of initial objective, with a bit of a twist. We want to provide high quality / relevant content for users that also drive increases in SEO / Search Rankings.

When looking at Content Marketing for SEO vs. your traditional content marketing, one could argue that they are the same. But, ensuring your content marketing strategy works with SEO involves a few key differences, including targeting the right audiences specific to search.

We get asked this quite a bit: Why is content marketing important for SEO. The following helps frame the answer to this question

1. People (you and I) want answers as quickly and accurately as possible.
2. People turn into searchers, searching Google for these answers
3. The creation of well structured content targeted towards those searchers and answers provided give us visibility within Google

So, how do you go about executing on a sound content marketing strategy for SEO? Consult with an agency like Kashmer Interactive. We have years of experience creating and managing content marketing strategies for our clients. The proper strategy takes time, but, when executed correctly, drives increases in TARGETED traffic, which drives increases in response.

SEO Content Marketing Through SEO Campaigns

Kashmer Interactive provides SEO content marketing services through our SEO services. Each SEO Campaign is structured unique to your business based on need. Our SEO content marketing includes some of the following:

• The creation of content calendars for on-site and off-site content publication
• Laying out a strategy on how to capture searchers that relate back to your offering / brand
• Utilizing research tools to find out what those information seekers are looking for
• Orchestrating writers internally and externally
• Ensuring content generation reflects your brand, while also accomplishing the SEO objective

Ready to learn more about an effective SEO content marketing strategy or learn more about our SEO Services? Complete our contact form or call us at: (704) 981-1010. We look forward to speaking with you!