Should You Be Using the LLMs.txt File?
If it feels like search is changing faster than ever, you’re not wrong. Between ChatGPT, Gemini, Claude, and other large language models, the way people find information has evolved. Instead of typing keywords, users are asking questions… and AI is answering directly. That shift has sparked a new conversation across the SEO world: how do […]
The Future of Search: Why Marketers Need AI and Google Search to Win
AI tools are changing how people search—but Google isn’t going anywhere. Here’s how to win in both worlds. AI (artificial intelligence) search tools are reshaping how people find and consume information, but they aren’t replacing Google or Bing anytime soon. AI is becoming the go-to for creative, complex, and multi-step tasks, while traditional search engines […]