Overview
Haven Lighting is a residential & commercial landscape lighting manufacturer based in the United States, that is truly the first of its kind when it comes to LED / Color landscape lighting. Haven approached Ki with a tall task of helping them bring their high-end color landscape lighting to market in a range of ways, including eCommerce as well as through custom-quoted systems. We also had the task of working out how to market Haven to residential consumers, as well as ensuring that we maintained the commercial/dealer relationship.
When this campaign began, Haven had not sold a single system through their website. It was a proof of concept to understand how consumers would digest their cutting-edge color LED lighting products.
Ki effectively helped Haven with the following:
- Sorting out how to bring their products to market through eCommerce as well as a quoted system
- Navigate through positioning the residential products, but, ensuring we kept continuity for the existing dealer relationships.
- Effectively growing Haven’s online organic search presence through SEO, driving the site from 0 visibility for non-branded search keywords, into the top spots for extremely competitive keyword phrases like color landscape lighting.
Ki has worked with Haven for over 2 years and is actively managing a full-blown SEO Campaign as well as Google Paid Ads. Over this period of time, organic traffic has grown by over 1,390%, organic eCommerce revenue has grown from $0 to 10’s of thousands, and we’re seeing dozens of system quotes completed monthly. This doesn’t include total revenues, which is a combination of online marketing efforts & offline brand growth.
