The Future of Search: Why Marketers Need AI and Google Search to Win
AI tools are changing how people search—but Google isn’t going anywhere. Here’s how to win in both worlds. AI (artificial intelligence) search tools are reshaping how people find and consume information, but they aren’t replacing Google or Bing anytime soon. AI is becoming the go-to for creative, complex, and multi-step tasks, while traditional search engines […]
Annotations Now Available in Google Analytics 4 – How They Work
Watch our video on how annotations work below! Great news for digital marketers—annotations are finally back in Google Analytics 4 (GA4). For anyone who relied heavily on this feature in Universal Analytics, the return of annotations is a big win. It’s been years in the making, and the rollout is finally happening. Why Annotations Matter […]
Google is Testing Adding Links into Your Website Content (Page Annotations)
Google is Highjacking Traffic from Your Web Content with “Page Annotations” Barry Schwartz just released a video highlighting Google working on a new test that is injecting links into your website content, taking users off to the Google Search results page. Google calls this “page annotations”. It’s currently being tested on the Google App on […]
Google Ads Partners Getting Flexible Ad Credits for Clients
Google recently announced on November 7th that Google Partners get the flexibility to choose offers based on spend needs. I love this option as its a great incentive for our clients. We can provide it whenever we see an application, as opposed to just when the $500 dollar credit is available. It also provides more […]
Keeping Up With Local Search in 2018
Over the years, Google has continuously made substantial changes to local search and the way its results are displayed. Since local search is so powerful for small businesses, keeping up with the latest trends is a must in order to appear in search and, ultimately, to stay relevant.According to Google, four in every five consumers use […]
Google Local Business Insights from Client Data
Running an agency that has a great depth of clients provides us with access to some awesome data. This data helps us do a better job of identifying problems, analyzing trends and providing better SEO. Within our portfolio of clients are the local service providers. We love these clients! Part of our SEO Strategy for […]
How Long Does it Take to Rank in Google?
A client recently sent us a link to a graphic that broke down how long it takes to rank on Google. Of course this is an age old question in the SEO industry. And it’s not the easiest question to answer as there’s a wide range of factors that impact that projection. Even with that […]
Google Disavow Link Tool URL
Looking for the actual URL to the Google Disavow Tool? Here it is: https://www.google.com/webmasters/tools/disavow-links-main So why did we create a blog post about it? Great question! This tool has never been real easy to find. At one point it was linked to within Webmaster Tools (Now Search Console). I only saw that a few times. […]
Wistia Google Mobile Friendly Test Error Diagnosed
I figured I would do a write-up on this crawl error because I couldn’t find any other information on the web about it. We have multiple clients that use Wistia for their video management and periodically run Google’s Mobile Friendly Test Tool to make sure our websites pass. For those that are not aware of […]
Blocking Traffic from Other Countries & It’s Affect on Google
So over the last month or so i’ve debated blocking traffic to Kashmer Interactive from a few select countries. The main reason for wanting to do this is because my site, just like almost every other website out there, has been getting spammed lately. This spam tends to come in a few forms. Trying to […]
