Annotations Now Available in Google Analytics 4 – How They Work

Watch our video on how annotations work below! Great news for digital marketers—annotations are finally back in Google Analytics 4 (GA4). For anyone who relied heavily on this feature in Universal Analytics, the return of annotations is a big win. It’s been years in the making, and the rollout is finally happening. Why Annotations Matter […]
Google Local Business Insights from Client Data

Running an agency that has a great depth of clients provides us with access to some awesome data. This data helps us do a better job of identifying problems, analyzing trends and providing better SEO. Within our portfolio of clients are the local service providers. We love these clients! Part of our SEO Strategy for […]
Blocking Traffic from Other Countries & It’s Affect on Google

So over the last month or so i’ve debated blocking traffic to Kashmer Interactive from a few select countries. The main reason for wanting to do this is because my site, just like almost every other website out there, has been getting spammed lately. This spam tends to come in a few forms. Trying to […]
We’re Google Analytics Certified

While it may sound trivial, the Google Analytics certification is important. Google requires that you renew the certification every 18 months. Kashmer Interactive, LLC is currently Google Analytics certified. There is many ins and outs to Google Analytics. Even with my certification, there is still tons to learn and tons to know. Getting certified at […]