The Future of Search: Why Marketers Need AI and Google Search to Win
AI tools are changing how people search—but Google isn’t going anywhere. Here’s how to win in both worlds. AI (artificial intelligence) search tools are reshaping how people find and consume information, but they aren’t replacing Google or Bing anytime soon. AI is becoming the go-to for creative, complex, and multi-step tasks, while traditional search engines […]
Annotations Now Available in Google Analytics 4 – How They Work
Watch our video on how annotations work below! Great news for digital marketers—annotations are finally back in Google Analytics 4 (GA4). For anyone who relied heavily on this feature in Universal Analytics, the return of annotations is a big win. It’s been years in the making, and the rollout is finally happening. Why Annotations Matter […]
Google is Testing Adding Links into Your Website Content (Page Annotations)
Google is Highjacking Traffic from Your Web Content with “Page Annotations” Barry Schwartz just released a video highlighting Google working on a new test that is injecting links into your website content, taking users off to the Google Search results page. Google calls this “page annotations”. It’s currently being tested on the Google App on […]
Google Ads Partners Getting Flexible Ad Credits for Clients
Google recently announced on November 7th that Google Partners get the flexibility to choose offers based on spend needs. I love this option as its a great incentive for our clients. We can provide it whenever we see an application, as opposed to just when the $500 dollar credit is available. It also provides more […]
Marketing / Advertising Agencies that Received PPP Loans (150K+) – COVID-19
We recently compiled data from the Small Business Administration (SBA) specific to advertising & marketing businesses that offer similar services to Kashmer Interactive. We wanted to see the effects of Coronavirus (COVID-19) on our industry. We looked at businesses classified as “Advertising Agencies” & “Marketing Consulting Services”. These 2 buckets are the best defined in […]
Good Content Does Land Organic Links
There’s a lot of naysayers out there when it comes to creating good content with the intention of getting links. Sure, it’s not easy and you need to know what you’re doing, but there’s no question, it definitely works! We’ve been running a solid content calendar for one of our clients. We stepped up the […]
Best SEO Chrome Extensions (Ahrefs Recap)
Looking for an easy to download list of the best-recommended SEO extensions for the Chrome Browser? Ahrefs put together a detailed video of their recommended extensions, which Ki uses at least 4 of on a daily basis. See their video here. We wanted to compile these into a downloadable list for easy consumption. See the quick […]
6 Core On-Page SEO Tactics That Guarantee Success
This quick, easy to digest guide was created by one of our Senior SEO Account Managers, Ashley. View it Here: 6 Core On-Page Tactics that Guarantee Success (PDF)
Keeping Up With Local Search in 2018
Over the years, Google has continuously made substantial changes to local search and the way its results are displayed. Since local search is so powerful for small businesses, keeping up with the latest trends is a must in order to appear in search and, ultimately, to stay relevant.According to Google, four in every five consumers use […]
Google Local Business Insights from Client Data
Running an agency that has a great depth of clients provides us with access to some awesome data. This data helps us do a better job of identifying problems, analyzing trends and providing better SEO. Within our portfolio of clients are the local service providers. We love these clients! Part of our SEO Strategy for […]
